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The Benefits of Having a WordPress Website

In order for a business to compete in today’s fast-paced, Internet-based world, it must reach customers where they are most, online. The Internet provides a convenient way for people to find the goods and services they want. However, if a website does not load quickly or is not aesthetically pleasing, chances are visitors will leave and find their way to a competitor’s site. Regardless of the nature of the business, online competition is usually fierce. This is why it is important to have a website that not only loads fast and looks good, but also utilizes behind-the-scenes tactics to out rank the competition in search engine results.

There are many website building platforms that allow businesses to build a home for themselves on the Web. However, only one stands above the rest in terms of functionality, features, and search engine optimization (SEO). WordPress is a tool that enables St. Petersburg website design firms like KDM Design and Marketing, Inc. to create one-of-a-kind, professional-looking websites for their clients.

WordPress – The Leading Standard

Since its inception in 2003, WordPress continues to improve its features and functionality. Today, it is the most popular content management software (CMS) on the market. Originally designed as a blogging platform, WordPress is now the CMS of choice for many non-blogging websites. Small and large businesses alike have found success using WordPress as their CMS. In fact, small local, family-owned companies who use WordPress often find themselves on the same footing as large national companies when it comes to Web presence.

There are many benefits to using WordPress as a Tampa business’s CMS. One of the most important is its ability to get a company’s website seen by its customers and fans. SEO capabilities built into the software allow users to customize aspects of the website so it ranks higher in search engine results. Customizable permalinks are the top SEO feature in WordPress website design. Permalinks are the URLs of individual pages on a website and search engines use them to identify and categorize the pages on the Internet. Customizing these permalinks with targeted keywords allows search engines to properly categorize them for better rankings when customers conduct an online search for topics related to that company. In other words, a company’s website pages are seen more often with customized permalinks. SEO is one of the most important marketing aspects of any online business and WordPress makes it easy.

Having a unique presence online is important as well. WordPress has thousands of themes available for building great looking websites. There are three types of WordPress themes for users to choose from – free, premium and customized. Free themes can be found all over the Internet and can be tweaked to fit the needs of the user. Premium themes are ones created by web designers and cost a fee to use. These too can be tweaked to suit the needs of the user and usually offer a little more functionality than free themes. Customized WordPress themes – those created by talented St. Petersburg web designers – are unique and offer the most functionality for a completely individualized Web presence. This theme flexibility, combined with top-notch SEO capabilities is why KDM uses WordPress for all its CMS needs.

More Benefits of Using WordPres

Plugins – Ultimately, these are what make WordPress so powerful. Plugins are downloadable features added to the WordPress platform that increase its functionality.  Thousands of plugins are already available online, but should a company need a function not readily available, expert coders can quickly and easily create a plugin for the job. Using plugins with WordPress allows users to add things like contact forms, interactive maps or other information their customers might find useful.

Open Source – There are two types of software: compiled and open source. Most software is of the compiled variety, which means the program code, or source code, has been run through a compiler program and is “ready to run.” It is very difficult to modify or customize compiled software. Open source software, on the other hand, contains the compiled version and the source code. Customization is encouraged by the developers because they believe that allowing the end user to modify the program, it will be more useful and error-free in the long run. WordPress is an open source software that allows experienced St. Petersburg website designers the flexibility to create customized features for their clients’ company websites.

RSS Feeds – A default RSS Feed tool is included in the WordPress platform. Visitors to a website can subscribe to its RSS Feed and receive that company’s updates easily via a feed directory. This method is convenient for both the visitor and the company because valuable information is sent and received easily and a link back to the website is included which is beneficial for SEO.

Automatic Pinging – When a company’s website is updated with new information, it is important it is seen by search engine robots so it ranks quickly in search engine results. WordPress includes automatic pinging so search engines are automatically alerted when new content is added to the site. This feature is especially critical when time sensitive information is posted on the website.

Ease-of-use – The beauty of WordPress is its ease-of-use. Once a WordPress website is designed, anyone is capable of managing it. Its intuitive interface allows users to quickly and easily add new pages, blog posts, images, etc. In addition, since WordPress is an open source software, it is easy to find the information you need within the vast online peer network already using the software. WordPress is a very user-friendly way to build and maintain a unique looking website that paying customers want to visit.

KDM knows how important a strong online presence is to your company’s success. That is why we use the world’s number one choice for CMS in designing our clients’ websites. With WordPress’s vast array of features, ease-of-use and SEO capabilities, and our dedication to excellent service and quality, Tampa and St. Petersburg businesses are in capable hands with KDM designing their company websites.

In order for a business to compete in today’s fast-paced, Internet-based world, it must reach customers where they are most, online. The Internet provides a convenient way for people to find the goods and services they want. However, if a website does not load quickly or is not aesthetically pleasing, chances are visitors will leave and find their way to a competitor’s site. Regardless of the nature of the business, online competition is usually fierce. This is why it is important to have a website that not only loads fast and looks good, but also utilizes behind-the-scenes tactics to out rank the competition in search engine results.

There are many website building platforms that allow businesses to build a home for themselves on the Web. However, only one stands above the rest in terms of functionality, features, and search engine optimization (SEO). WordPress is a tool that enables St. Petersburg website design firms like KDM Design and Marketing, Inc. to create one-of-a-kind, professional-looking websites for their clients.

 

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